About Us

      Duty Free supplier to the diplomatic corps

      About IDS

      IDS was founded in 1997 with the opening of the UK company. Patrick Doyle launched IDS and now, after years of hard work, finds himself as Chief Executive of one of the world’s leading duty free suppliers to the Diplomatic Corps.

      Patrick spotted a gap in the market all those years ago for a British supplier who could not only provide the British Missions abroad with liquor, tobacco and cosmetics but also provide the London embassies with a next day delivery service – a service which still has not been matched by any other supplier.

      In 2007, Patrick saw an opportunity to expand the business to the Middle East, offering our customers in East Africa and Asia a much faster turnaround on their liquor deliveries. IDS Dubai was opened in August 2008– enjoying instant success with the local Missions. IDS Dubai now boasts state-of-the-art offices and warehouses in Dubai’s Jebel Ali.

      In 2012, Patrick decided to take the IDS service to Eastern Europe and commenced a monthly delivery service to Moscow.

      IDS offers thousands of products to satisfied customers around the world. As well as offering the leading international brands, we listen to your feedback to ensure we work to find the specialised goods you need.

      The IDS way is based on customer service. We try to dedicate one individual to work on each market to ensure you have a single contact for your order. Our delivery promise is second-to-none – in speed and in fulfilment.

      IDS is your first choice for duty free supplies – we look forward to serving you.

      Meet The Team
      Patrick Doyle.jpg

      Patrick Doyle

      Chief Executive

      Patrick started his career in the Export Department of Beefeater Gin. He then moved on to work for Lonrho plc as...

      noeleen alexopoulou

      sales director

      Noeleen joined the company in September 2005. Since she started with the company, she has built a fantastic.. 


      Lawrence Baylis

      London Sales Manager

      Lawrence joined IDS London in May 2017, as Senior Sales Manager. He spent the first part of his career...

      graham irani

      london sales manager

      Graham had a few early career changes, working for petroleum specialists and a stint as a fireman, before going ...


      Layla Salisbury

      general manager

      Layla started working for IDS at the age of 19 and has been with the company ever since. After her first year, Layla...

      Sarah Holloway 

      London Customer Liaison

      Sarah originally trained as a beauty therapist and has previously treated celebrities!  She then worked ...

      Kerri Hawkins

      Purchasing manager

      Kerri joined the IDS team in 2012 following a varied career that included 10 years working in the recruitment industry. She was initially working as Customer Liaison for the London market and then...

      hayley varga

      accounts assistant

      Hayley went to Plymouth University to study Accounting and Finance. After graduating, she started her career at Clinic a creative agency in London ...

      Chris More.jpg

      Chris More

      Exports Coordinator

      Chris joined the IDS team in February 2017 after working for a home emergency insurance company for over 2 years ...

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